Tuesday, June 13, 2023

New West

 One Liner: All I can think of is Coldplay on their big TikTok hit

Wikipedia Genre: No Wikipedia, but this is soft pop rock
Home: Toronto

Poster Position: Level 4 (21) 
Weekend Two Only.  

Saturday.

Thoughts:  The top song, which is embedded in their Spotify like 87 times, I think, sounds very much like Coldplay.  Which is interesting in that I think that Coldplay has lost much of its coolness these days, and yet someone is out here stealing that same piano and falsetto vibe as their first album.  "Those Eyes" has 316.7 million streams.
Without looking, I can almost guarantee that this song has been a viral TikTok thing where people give "those eyes" to the camera over and over along with the tune.  Let's research.  Yep.  Apparently people usually use a sped up version of the song to do their rendition.  That version has 66 million streams oin Spotify and is their second-most streamed tune.  It sounds goofy as hell.

According to a bio on the web: "New West is a Toronto-based music collective formed in 2017. The group is comprised of four like-minded songwriters and instrumentalists from varying notable studio production and musical backgrounds: Kala Wita, Vella, Ben Key and Noel West."  Huh, so actually four people in there.

After the big hit, there is only one tune with more than 10 million streams, called "Next to You," and it sounds a lot like the hit.  Not sure when the other four members of the band get to contribute, unless each of them sounds like Chris Martin?  15.4 million streams.
Nice.  No beef with that song, has a good line of a story in it that you can visualize, and the sound is pleasant soft rock.  Sort of hard to find info about them, as their name is a pain to google - you get so many things called "New West" like a Tejano club in Dallas or a physicians' group in Denver or a record label in Nashville.  They're fine.  I doubt I would go out of my way to catch their set, but stranger things have happened.

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