Tuesday, May 3, 2016

YouTube Location Insights for Austin

Last year, a friend directed me to the YouTube Artists Insight page that gives a cool dive into the data available about YouTube viewing patterns for individual artists.  Cool to see where their audience comes from, what songs are the most streamed, etc.  When I accessed it the other day, I saw that there is a whole new type of data they will provide, that shows the top songs and artists for a particular city.

So I pulled up Austin, firmly expecting a cool, weird mix of tunes - Austin-centric stuff like Gary Clark Jr. or cool music like Courtney Barnett or Texas classics like Willie.  NOPE. Instead, the top artists shows that Austin is a turd-filled punch bowl just like any other city across this great nation. Future, Rihanna, Kevin Gates, Desiigner, Drake, Beiber, Beyonce, twenty one pilots, Eminem, and then one unknown for me, called Los Temerarios.  I went and checked them out, cheesy ass Spanish-language music.  Thanks a lot Austin.  No wonder we get Drake and The Weeknd as ACL headliners.

As for the "Locally Popular" list of individual songs, I don't know what to think of that either.  John Pardi is cheesy country.  Styx is a million years old but that song is popular right now because of Jimmy Fallon.  Friggin' NSync?  Do UT Fraternities use YouTube to source the music for their themed parties?  Ah, yes, apparently so, as the fifth most popular local song is a racist and absolutely weird nursery rhyme.  What is happening with Austin right now on YouTube?  Is this Uber's fault? How do I vote to be against this?  Can this City please get its collective shit together and watch nothing but old SRV videos for the next month?

Also funny, I just randomly pulled up Austin's stats for April 1, 2016, and Rick Astley's "Never Gonna Give You Up" was the second most viewed song on that day in Austin.  I guess that was all people doing April Fools jokes on each other?  Super weird.  Also weird, the most popular video on that day was AC/DC's "Shoot to Thrill."  Because of course it was.

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